There’s tons of data on the internet – from Wikipedia to scientific articles, information on all subjects is abundant. It’s no surprise the focus began shifting from finding info to presenting it – and that’s what infographics are all about.
Let’s say, for instance, you want to find out how your smartphone works. You’re not really an expert, so you don’t want all the technical details, but you still want to know the basics.
A Google search will give you plenty of text-based resources that you may or may not like.
But you will love a beautiful little infographic like this one:
Notice how eye-appealing the infographic is – no crammed text, all pure beauty, making for a wonderful user experience. And if you like this infographic, you can always subscribe to the artist for more – in fact, why wouldn’t you?
According to Jonathan Long, founder of Market Domination Media, “Infographics are a great way to engage readers because they draw attention and they result in a lot of social sharing”.
Infographics are powerful for two simple reasons: they show you’re an expert at what you’re writing – that is, they build credibility – and they’re extremely likeable, which means they’re also extremely shareable.
In other words, doing infographics the right way is a great way to promote your business and gain a solid online following.