Take out your business credit card and Google “improve site rankings through links” or “links for money.” Next, you’ll find a host of people willing to take your money and offer you something like links on 100 sites for $200. Give them your money. Watch your web ranking suffer.
Sound good?
Of course not! But that used to be the way people improved their listings back in the olden days where you could pay to play. <Insert nostalgic sigh> Today, search engines have evolved and improved on their algorithms. It’s no longer the number of links you have but the quality of them.
Quality links come from authoritative websites and authoritative websites aren’t going to sell their authority for $100. Not even if it’s your birthday.