Imagine how things would have been oh-so-simple if there prevailed a magic spell like Abra-Ca-Dabra that would automatically compel the subscribers to open the emails once it had landed in the inbox. Email open rate would have increased in the wink of an eye and the dream of every email marketer would come true, phew! However, let us stop dreaming and get back to the real world of email marketing where achieving a healthy email open rate is a pain. So much so that some email marketers practically give up on this quest. I would say giving up is not an option as it would make you land nowhere in the world of email marketing and your brand name will vanish as there are other competitors in this quest. Therefore, let us proceed the blog and see what are the secrets of email open rate and how can we make use of these secrets to improve our email open rate.