Marketing personalization is an important issue for brands online. It’s not being effectively addressed by brands. Though many companies understand the need to engage web users in a personalized way, neither consumers nor marketers feel this is happening. 74% of web users say sites aren’t designed for their needs, 72% reject impersonal, one-size-fits-all marketing, and 58% say companies should tailor their discount offers to the individual shopper. Marketers are aware of the desire for personalization, but 60% acknowledge the issue is a struggle for their organization.
Clearly, brands are not personalizing their web experience in the way consumers want.
To overcome this challenge the team at MDG Advertising has compiled some of its most effective solutions in an infographic: "4 Steps to Unlocking the Real Power of Marketing Personalization.
Solutions" include the following: