People don’t like online forms. And it’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer getting what he or she really wants—like a piece of content or access to software.
This is not great news for marketers, who are tasked with converting website visitors into customers through lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.