To have a brand isn't enough, you need to have customers to buy your brand. For this to happen, it's important to make people aware of your brand so that people always associate your brand with a particular need. However, it isn't easy to get fresh customers.
What you need to do is to create a strategy that gets your brand recognized in its specific category so that your sales go up and you're laughing all the way to the bank. Here are eight strategies you could implement: