Most marketers usually think that the best way to promote and sell their content is by spending more on marketing. However, more marketing spend does not always translate into more engagement and sales.
And it isn’t like becoming a Digital Marketer is like learning Rocket Science. As more companies are jumping or running towards a digital ecosystem, the requirement for Specialists in the field is at an all-time high. Ad spending on Digital mediums has increased significantly.
Nevertheless, social media Ad spending has continuously grown over time and is set to reach about USD 36 Billion by this year (2017), making for about 16% of all digital ad spending globally. However, this doesn’t necessarily mean that Ad spending is being done as effectively as it should be. In fact, according to a survey done by Adobe, nearly one-fifths of the marketers don’t really know what they are doing.
If you want to make sure that you are effectively, promoting and selling your content on social media, below are some effective ways for you to do so.