Search engine optimization (SEO) is relatively simple in its core concept; provide a better, more relevant experience to your users, and you’ll rank higher in the search engines. However, there’s a lot of depth to the strategies and tactics you can use to make that happen, including detailed content strategy plans, highly coordinated offsite efforts, and tie-ins with peripheral strategies like email and social media.
The Flip Side of Technological Advancement
While these extra efforts are oftentimes fruitful, they also come with additional burdens. You’ll spend more time and money on them, to be certain, but you might also be complicating your strategy to the point that it starts to confuse you. At that point, you may be doing more harm than good.This trend isn’t limited to SEO, either—it’s at least partially the product of technology becoming almost too advanced. According to Dialpad, the majority of businesses in 2017 will be working on minimizing the number of technological products they rely on, rather than seeking more. They aren’t eliminating technology; instead, they’re focusing on utilizing only the best technologies, with as little redundancy and confusion as possible—and that’s exactly what we want to do for SEO.
