Lead generation can be a nightmare sometimes.
In an ideal scenario, a potential customer comes to your website, learns all about you, converts, becomes a customer, and you get to have an amazing customer relationship with him.
But let’s be truthful here - a lot of times, customers come to your website, hoping to have an amazing customer journey, only to get lost! This happens if your conversion path is not clear.
This is where CTAs come in; They take your potential customers to a landing page where they can enter their contact information or complete any short form.
A call-to-action is a link or a button that is placed on your website to convert prospective buyers to leads. Also, a CTA acts as a bridge between the content that your customer is interested in, and a landing page that persuades your customer to complete a form.