Over the last couple of years, a lot of consumers are moving to mobile at a rate that there is no sign of slowing down. Across the world, there are more than 1 billion devices that used in the year 2012, as per the Strategy Analytics.
Day-by-day, the more number of people are using mobile phones to connect with the business; therefore, it is important to boost the efforts of marketing to these mobile consumers on the devices they are using.
When it comes to talking about the mobile marketing, it is the wide term, which includes different areas viz. mobile advertising, mobile analytics, responsive designing template, mobile app creation and more. With the advent of new technology, it is essential for the digital marketers to updated and comprise those technologies into the marketing strategy.