Ecommerce marketing today, is getting more refined, innovative and technology friendly. If you have a brand that needs promotion, you must change your approach towards marketing it. It’s all about enhancing the buying experience of customers by offering them niche products. As the awareness of brand promotion has grown, the marketing teams are investing a lot into mobile and video marketing through organic and paid search.
A study conducted by Nielsen revealed that 92% of global consumers believe in the word of mouth recommendations given by friends; which is an increase by 18% since the year 2007. This proves that influencer marketing is still a very crucial aspect of Ecommerce. It also confirmed that social networks influence 74% of buying decisions. Social Media Marketing forums like Facebook and Google AdWords are empowering Ecommerce marketers with the facility to upload the list of their customers with the help of tools like ‘Custom Audiences’ and ‘Customer Match’. These tools will enable the marketers to get interactive with their clients and communicate with them swiftly.
It is also important to understand that the customers of today are looking for a more personalized experience in shopping. And if your company offers unique experiences that are tailor made for your customers, you are sure to make more sales. Wondering what marketing trends would drive your brand in 2017? This infographic from Biztech Consultancy will give you a brief overview on some of the latest Ecommerce marketing trends. Take a look at it and start incorporating these into your business to stay ahead of the competition.