The single most notable advantage of social media based marketing is the ability to target a diverse group of users in multiple ways such as location, background and demographics. This is the primary reason why businesses globally are making big bets on social media marketing and branding. According to the 2016 Social Media marketing report, Facebook and Twitter are the two standouts among platforms which are used by social media marketing professionals with experience in the range of 2-3 years.
Twitter in particular is well suited for social media marketing due to several reasons including the ability to do geography based targeting, reach out to prospects in an intimate way, run market based research and the ability to run contests and distribute press releases. There are several Twitter based tools guaranteed to improve your marketing strategy. Here are 15 of them.