Let's face the reality of today’s market.
Online shopping has been and will continue to grow. According to eMarketer, "retail ecommerce sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending that year."
There's no way around it. If your company isn't already selling online, you may be losing out on countless sale opportunities or business leads. Luckily, Google's here to help!
The Google Merchant Center is an online dashboard that allows your business to manage its products by giving you the ability to upload and manage product information. This information can include pictures, pricing, product type and category, availability, and links to your company's actual website. You also have the option to link with your Google AdWords account. Once that's accomplished, you can create shopping campaigns and Product Listing Ads (PLAs) based off your budget and sales goals.
Getting started with Google Shopping can be tricky without knowing the right tools. Let's go over 10 of the top industry proven tips that are sure to boost your online sales!