When it comes to running a successful business, one of the most important factors to consider is to know your customer. Before indulging in paid advertising and content marketing, it is really necessary for any business to know exactly who the buyers are. The knowledge and understanding of the buyers will imperatively help you maximize the return-on-investment for advertising and content marketing.
So, in order to know your customer, you need to create buyer personas. Creating buyer personas has become a standard in many products based organizations and retail service businesses. Yet, many startups don't know much about how to create buyer personas for their business and how it is helpful to enhance the user base. Let’s know more about buyer personas.