Technology and internet access has resulted in a different landscape for sales professionals in comparison to the early days of selling. This landscape presents a combination of both challenges and opportunities for sales professionals to become leaders in their industry. Through a combination of a research and studies done by third party, Introhive team have put together this guide to selling in the modern age.
![Relationships Matter More than ever in modern selling infographic: Relationships matter more than ever in modern selling]()
Some facts and figures from the above infographic:
50 percent of our B2B sales professionals believe that social media has no effect on their sales efforts.
60% of sales professionals believe the buying process was changing faster than sales organizations.
64% of B2B sales professionals said that calling hasn't improved in the last 3 years.
Cold calls are 60% more expensive than generating inbound leads
![Relationships Matter More than ever in modern selling infographic: Relationships matter more than ever in modern selling](http://blog.introhive.com/wp-content/uploads/2013/06/relationships-in-modern-selling-infographic.jpg)
Some facts and figures from the above infographic:
50 percent of our B2B sales professionals believe that social media has no effect on their sales efforts.
60% of sales professionals believe the buying process was changing faster than sales organizations.
64% of B2B sales professionals said that calling hasn't improved in the last 3 years.
Cold calls are 60% more expensive than generating inbound leads