Last year, digital marketing was shaped by massive changes in social media, the rise in the popularity of live video streaming, and advancements in predictive analytics just to name a few examples. But as you probably already know, the landscape of digital marketing is changing at a fast pace. What was big yesterday can become quickly forgotten in a blink of an eye in today’s digital world? That’s why marketing experts are working hard on developing strategies that will help them predict future digital marketing trends with the intent of improving a company’s outcome in the highly competitive world of digital marketing. Luckily, digital marketing is unique in that it provides channels and methods for businesses to analyze their marketing campaigns. That’s exactly why most companies who’ve already taken full advantage of digital marketing have developed effective plan for the future. Here are just some of these trending strategies anyone seeking to upgrade their digital marketing game should consider.