In the online environment, content is king. The right kind of content makes the difference between high access and conversion rates and a website that is stubbornly avoided by users. As long descriptions of your products or campaign can turn visitors away, your website should include an explainer video in order to become more attractive.
Explainer videos are short, usually animated clips with a very straightforward approach. They start by identifying a likely problem of the targeted audience. Next, the explainer video lays out the solution to that problem and its connection to the firm’s products or services.
Due to their simplicity, clear message and likeability, explainer videos have become one of the favorite tools of marketers. Playing on the affective, visual side of the consumer’s brain rather than the rational one, they successfully and easily promote a product or service that would be a challenge for merely text-based ads. As such, essential but sometimes complex information can be transmitted smoothly.
Simple and straightforward as they may be, creating explainer videos has to follow a series of steps in order to ensure the desired impact on the viewers and potential customers.