Demographics of the Top 7 Social Media Networks

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s some insight into the demographics and usage characteristics for the top 7 social media networks to help you better target your audience.