Video marketing is here to stay. According to Hubspot, video is the form of online content people consume most thoroughly, and the future demand for it ranks with social media posts and news articles. In addition, four times as many people prefer to watch a video about a product or service than read about it.
The average business publishes 18 videos a month, so if you haven’t invested much time in including video in your content marketing strategy, you need to start. And before you start, here are five tips to help make you stand out from the competition.