In today’s hyperconnected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence these days. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate purchase transaction in no time.
But social media – while extremely convenient and useful – is a double-edged sword as well. Because it’s pretty accessible to everyone, it’s can be very easy for someone to say vicious and condescending statements towards users who shows distasteful behaviors– including brands. When not managed properly, businesses who unknowingly posted offensive content on their social media profile, or had a heated exchange of flagrant words with normal users can be a subject of ridicule and massive disapproval from people.
This is why social media managers and business owners must familiarize themselves with social media etiquettes. Knowing this will not only help avoid committing mistakes but also helps business gain more followers and potential customers.
To know the most dangerous social media behaviors you should avoid in 2017, check this infographic from CJG Digital Marketing.