In case you have a small business and you have not built a mobile app for your business then you definitely need to get developed one. Nowadays, having an online presence alone is no longer enough, since online activities continue to shift to the smartphone. To put it in simple terms, mobile device apps have become too essential a marketing medium for entrepreneurs of small business to do without.
From the past decade, the usage of mobile devices has been increasing at a faster pace. Almost 3/4th of smartphone users in America check their mobile devices at least twice per hour, according to a survey by Gallup. This means, nearly 90% of the smartphone time is now completely dedicated to utilizing applications, the study says. Not just Americans, but people around the globe now spend time checking at their smartphones than doing something else.
This growth in smartphone usage indicates that mobile phone applications have indeed become an important marketing tool for organizations of all sizes, comprising small businesses. Mobile apps improve engagement with consumers. They increase return visits and allow a comprehensive variety of online transactions, which includes the deployment of loyalty tickets, push notifications, and e-commerce transactions.
Applications that offer coupons and send messages that develop your sales with consumers. Apps also stimulate communication with your business, which improves relationships with consumers in a society where rapid answers are appreciated by customers. Smartphone icons even assist develop companies by offering a visual design which consumers understand.
Several entrepreneurs of small businesses still believe that building an app is costly and tough. They are bothered about the requirement to develop various apps for the various platforms that their users or customers are on such as iOS, Android, Windows, Blackberry, etc.
They are not quite sure about developing dynamic or static applications, and the hard part is coming up with a perfect app design. Furthermore, many of the small business owners don’t even have the required experience to develop apps by themselves.
Some fresh organizations are optimizing the process of building and testing smartphone applications, placing the tools efficiently in small business owners’ affordability. Of course, small businesses have to test their applications to make sure that they are working fine on all platforms and major mobile devices. A recent study shows that the users are 42% more likely to uninstall apps which have errors and bugs.
For a much better understanding, here are our 5 top reasons for to get a mobile app done for your small business.