Facebook has grown into the largest social media. The social media platform boasts with more active users than the entire Chinese population today. Feedough reports that Facebook has 1.79 billion monthly active user accounts, which accounts for approximately 23% of the worldwide population. At least 70% of Facebook users log into their accounts every day – and they spent as much as 50 minutes or more on Facebook each day. The majority of Facebook users, or 54% to be more specific, only uses Facebook from a mobile device, such as a smartphone, feature phone or a tablet. Enough with the figures – by now, you understand just how big Facebook is. At the same time, as a small business owner, you should also be seeing a potential opportunity to promote your products and services to your target audience directly on a platform they spent almost an hour a day on.