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The State of Social Video: Marketing in a Video-First World

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The State of Social Video: Marketing in a Video-First World

It’s official – we are in the era of social video, and it’s coming up trumps. In fact, according to the Social Media Examiner’s 2016 Industry Report, 60% of marketers are currently using video and 73% plan to increase their use of video. It’s time to jump on the video bandwagon and establish your strategy early, so you’re not left behind in the dust while your competitors get ahead. Video content is a sure-fire way for your brand to get noticed on social media, without coming across as overly salesy. From brand awareness to sequential ads, let’s explore how video content is being cleverly used by marketers right now.

“Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.” – Mark Zuckerberg.

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