With approximately 500 million users, more than 44% of whom earn at least $75,000, is it any wonder that LinkedIn has become a prime platform for marketing your business? The world’s largest professional network is designed for social selling, as 50% of B2B buyers use it when making purchasing decisions. As a business owner, you can develop a strong professional brand and also get a leg up on the competition by connecting and engaging with potential customers and nurturing relationships with them.
Here are some tips for utilizing LinkedIn to help grow your business.