Have you ever wished you had technology that responded to your every action? If it’s still a wish for you, then you haven’t discovered If This Then That, more commonly referred to as IFTTT. With this simple digital tool, you can command nearly anything (technology wise, and we’re only somewhat exaggerating) to perform an action automatically based on the condition. You can even automate your social media. Here’s how:
Automating Social Media with IFTTT
A user can create what was known as a “recipe” and is now referred to as an “applet” on IFTTT to spark a desired action from a service. Services include things like WordPress, Facebook, nest, and a ton of others. For instance, you can tell IFTTT to send you a text message reminding you to bring your umbrella if there’s ever a 70% or higher chance of rain.IFTTT’s usage and capabilities have exploded since the increase in the Internet of Things and smart appliances. But it has long been valued by marketers for its efficiency sequencing small things that make a difference in managing marketing and social media accounts, like switching your Twitter picture every time you change your Facebook profile image. You can create your own applet or use thousands of sequences already out there.
But how do you automate social media with one quick action? And why do it?
Let’s assume you post regularly to your blog. Every time you post, you then share it to the following sites: