Once upon a time, there existed a dot-com-bubble – where internet usage boomed and internet-based companies multiplied by infinity. To stay in competition, internet marketers were thus prompted to go the extra mile to analyze their conversion rates (the rate at which your visitor gets converted into a customer) and increase them. And that’s how the legacy of conversion rate optimization (CRO) began and continues to evolve till date.
Search Engine Optimization (SEO) is great to drive traffic to your e-Commerce website but what next? How do you start generating revenues? Unless your e-Commerce site is optimized for converting your users to buyers, you cannot successfully generate revenues. After all, that’s the sole intention for your e-Commerce website to exist, isn’t it? There are tons of reasons why your conversion rates aren’t as good as you expect it to be. You have to constantly make sure that your conversion rate gets better with time and not worse.
Search Engine Optimization (SEO) is great to drive traffic to your e-Commerce website but what next? How do you start generating revenues? Unless your e-Commerce site is optimized for converting your users to buyers, you cannot successfully generate revenues. After all, that’s the sole intention for your e-Commerce website to exist, isn’t it? There are tons of reasons why your conversion rates aren’t as good as you expect it to be. You have to constantly make sure that your conversion rate gets better with time and not worse.