Take some of the pressure off original content creation by re-purposing your work (blog posts, videos, infographics, etc.) across several social networks! Not only will you save time and effort, but by tailoring each piece of content to the strengths of each site, you'll expand the reach and impact of each item to its maximum potential.
Source : Andrewmacarthy.com/how-to-re-purpose-content-for-maximum-social-media-impact