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9 Statistics About Content Marketing That Will Surprise You

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Content creation is one of the key elements of marketing strategies nowadays. If implemented successfully, content marketing can grow leads, boost the interest of consumers, and increase the retention rate. That’s what makes this tool so powerful and omnipresent.

But it’s not always easy to develop a productive strategy. As the matter of fact, many businesses are struggling to find the right balance between marketing investments, multichannel promotion, and content creation. This leaves their content marketing plans underdeveloped or inefficient, which is why we often witness some very unusual statistics in this field. That’s exactly why we decided to present you 9 statistics about content marketing that will really make you reconsider your plans and future moves.

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