In 2016, we witnessed the rise and fall of some of the world’s leading brands, we saw the marketing industry evolve dramatically in response to the growing rise of consumer power, and we watched as emerging digital trends either cause the world to take notice, or fail to stand out in an overcrowded market. Based on our Trends 17 report incorporating active data across 36 countries and over 4,500 data points, we’ve mapped out the ten most game-changing trends for every brand, advertiser and marketer to watch in 2017.
↧