In the increasingly competitive business environment, companies focusing on the bottom-line tend to debate the significance of investing in various aspects of the business. As the use of the internet as a marketing and business platform increases, website designs have been suggested as an ideal way of attracting and retaining clients. The need for sound investment means that companies must develop a business case for investing in website design. When asked whether a credible and compelling website really matters, various marketing professionals have undertaken studies to provide proof. Much of the evidence discussed in the article points towards the fact that a well-built website generates enhanced customer traffic while an improved user interface enhances conversion. In this article, we look at the business case for investing in website design and offer recommendations on some do’s and don’ts. The five crucial elements that every web designer should consider when designing a website and which impact the business bottom-line include:
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