What catches your eye first: an image or a block of text? Even if a title is total click-bait, you probably look at the picture first as you surf the web and skim social media. Visuals connect faster than text; that’s just how humans are wired.
Pinterest was created to cater to that human characteristic. It’s all about the visual. Images are front and center on Pinterest and the people who use it love to share. Ignore this marketing tool at your peril - even if you think your business doesn’t fit the Pinterest profile, there are ways to make it work for you.
For highly visual businesses, you have no excuse for missing out on a social media platform that outperforms Facebook and Twitter on a regular basis. Visual marketing is trending; don’t let the train pull out of the station without you on board.
Pinterest was created to cater to that human characteristic. It’s all about the visual. Images are front and center on Pinterest and the people who use it love to share. Ignore this marketing tool at your peril - even if you think your business doesn’t fit the Pinterest profile, there are ways to make it work for you.
For highly visual businesses, you have no excuse for missing out on a social media platform that outperforms Facebook and Twitter on a regular basis. Visual marketing is trending; don’t let the train pull out of the station without you on board.