A social media presence can be invaluable to a business these days, but for some it’s still a relatively new concept. With this in mind, Citipost Mail have been looking into which social media platforms can work best for you and your business, particularly Instagram. Instagram is fast becoming the most popular social media platform for businesses to reach their followers and ultimately attract new customers.
In this infographic, we’ll look at how Instagram can be used specifically for business purposes, looking further into both the positives and negatives of using Instagram as well as what it can offer you, such as business profiles and audience targeting.
How best to pick the right target audience for Instagram is extremely important, we’ll also look at how it differs to other social media platforms such as Facebook and Twitter.
Engaging with your audience through a business profile on Instagram can be difficult if you’re not really sure how to go about it. Using popular tools such as hashtags, creating the right sort of content and choosing the correct styling for your business can be invaluable when it comes to getting attention. There are also a vast amount of other tools that can be used to increase visibility, such as using embed codes for placing a photo onto a website or blog, sponsored ads and re-gramming!