2 billion+ people are on Facebook and advertisers have spent $26,885 million in the year 2016 to reach their target audience. Seeing the stats one can easily say that the chances of you reaching your target audience through Facebook are pretty high, right? But, then you hear from people on how they spend thousands of dollars without getting any relevant result from Facebook ads. Now, the question arises on whom does one believe? The answer is both!! When done properly you can easily reach the target audience and get them to take a desired action. If not, then you would only be spending money without generating any significant lead and thus wasting money.
The problem with people who are not able to get desired result from Facebook is that they are not researching about the platform, it’s functioning, etc. in a proper way. Most of them try using similar analogies that they use in Google adwords and they fail. The reason being people come on Google to search for specific thing while on Facebook people come to spend some time and see their friends and family recent activities. As such one needs to place ads in a subtle way that conveys the message without creating any inconvenience for the customer.
The problem with people who are not able to get desired result from Facebook is that they are not researching about the platform, it’s functioning, etc. in a proper way. Most of them try using similar analogies that they use in Google adwords and they fail. The reason being people come on Google to search for specific thing while on Facebook people come to spend some time and see their friends and family recent activities. As such one needs to place ads in a subtle way that conveys the message without creating any inconvenience for the customer.