By now, most marketers agree that content marketing makes up an important piece of their advertising strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succeed with consumers.
July 2016 research from Forrester Consulting, commissioned by Persado, emphasizes the growing importance of personalization in the emerging content marketing discipline. When a group of senior marketing executives from the US and Europe were asked about their approach to personalized marketing, 67% said they used behavior-based data to develop content based insights and emotions, the second-most popular answer.