Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.
The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.
Created each year by Lori Lewis and Chadd Callahan of Cumulus Media, the above graphic shows the incredible scale of e-commerce, social media, email, and other content creation that happens on the web.