No one gets into marketing to put their creativity on the backburner and just coast along doing the same thing every day.
Part of the ‘pull’ for people who choose this profession is the opportunity to stretch their skills to the limits, and stay continually abreast with the latest consumer trends and technologies.
Whether it’s VR or AI — digital marketing is always finding ways to push the envelope. Here are 13 skills that industry newcomers should be cultivating for 2018.