Let’s face it, the days of cold calling are over. Social media has helped reshape marketing into a content-based landscape, attracting customers through relevant and helpful interactions instead of interruptive approaches. This new technique called Inbound Marketing attracts more ideal, qualified customers to your business by aligning your content with their interests, therefore building trust and loyalty over time.
There are few better places to connect with those potentials customers than Facebook. The world’s largest social network has 1.74 billion active monthly users as of second quarter 2017. Sixty-two percent of those users log in daily. So, whether you’ve had a page for years or you’re just getting started, we’ve created a fundamental guide to help you navigate the juggernaut’s marketing resources.