Snapchatters care deeply about choosing "the one." And they're willing to spend the time and money to find it.
More than 2 in 5 US Snapchatters are somewhere in the auto decision journey. Nearly all of them are open to more information and options, with 92% of them still yet to make their final decision. They’re three times more likely to be swayed by an advertisement than non-Snapchatters, and more than four times as likely to be influenced by a personal recommendation.