Want to rock your Instagram profile?
In order to determine which types of photos drive high-performing Instagram posts, Curalate (a visual analytics and marketing platform) created custom image-analysis algorithm to examine more than 30 image features including dominant color, saturation, background ratio and lightness across more than 8,000,000 Instagram photos. These images features were correlated with Instagram's most important social action, a "like", to reveal which type of posts drive success on the rapidly growing image-sharing app. Take a loot at the finding in the infographic below.
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In order to determine which types of photos drive high-performing Instagram posts, Curalate (a visual analytics and marketing platform) created custom image-analysis algorithm to examine more than 30 image features including dominant color, saturation, background ratio and lightness across more than 8,000,000 Instagram photos. These images features were correlated with Instagram's most important social action, a "like", to reveal which type of posts drive success on the rapidly growing image-sharing app. Take a loot at the finding in the infographic below.