The advancements and developments of the web are unceasing. Just after a few tweaks in algorithm, a new feature is suddenly formed; the cycle continues, the loop seems to have no ending. This is why websites are good investments, especially when marketing a business. They always have something new to offer and there are always opportunities for improvements or innovations.
Whatever new digital media you want, a virtual tour or a gifographic for instance, you can get for your website. Or at least that has always been the objective. Versatility is one of the major values that make websites great marketing collaterals. It’s like art in paper. What you make of it is only limited to your imagination. As long as web developers continue to imagine and innovate, websites will continue to develop and be able to do more for your business.