If you’re a content writer, you might think that data analytics isn’t relevant to you. But you’d be wrong. Data and content are actually a match made in heaven. If you collect the right data, you can find out what type of content resonates with your audience — isn’t that a writer’s ultimate goal?
By developing a data-driven content strategy, you are ensuring the content you’re producing is relevant to your current readers as well as your prospects (who may not know who the heck you are). Plus, the chances are high your competitors already have a data-driven content strategy, so creating one for your business is just, well, good business.