Conversions don’t happen by a stroke of luck. They happen when a brand works hard to create content that effectively reaches a target audience and convinces them they need more information about a product or service.
One of your most successful tools for converting prospects while also giving them valuable information is the asset landing page. Acting as a “gatekeeper” for a white paper, eBook or other piece of content, these types of landing pages help companies generate leads by gathering contact info and other pertinent details.
But you’re not going to get those conversions simply by putting up a form and a “Download Now!” button on a landing page. You must focus on incorporating the right elements, content and features on your asset landing pages to turn them into converting machines.