Doing a lot of SEO reporting for my clients at Tim B Design, I’ve found some surefire ways to keep their attention on the results of our SEO engagement – and to make sure they understand what’s going on. Reporting with Google Data Studio has been an absolute game changer in being transparent and showing revenue and estimated revenue from traffic and leads in a dynamic, compelling way.
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I was always interested in doing this math before when I was getting into SEO – but I didn’t know that my dream was really possible. With the client along for the ride, I figure out what their average customer lifetime value is – and then get the lead to close ratio for a certain period of time, in this case we used May and June.
My favorite way to use Google Data Studio for reporting: Estimated Revenue from Leads
I was always interested in doing this math before when I was getting into SEO – but I didn’t know that my dream was really possible. With the client along for the ride, I figure out what their average customer lifetime value is – and then get the lead to close ratio for a certain period of time, in this case we used May and June.