Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence to this, Go-Globe says 25% of advertising revenue now comes from digital news content from publicly traded companies. Moreover, at least 92% of internet users say they consume online digital news.
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