Starting from the early 1990s, blogging was originally used as a platform for sharing individual thoughts and ideas – oh my, how far we have come from those days. Blogging in today’s digital world is a powerful marketing weapon able to make or break a business, depending on the execution.
One of the most important features of blogging is that it drives users to your website, and considering that there are over 3.26 billion internet users, that can be quite the traffic. So, if you want to have a successful blog, which will be able to have a high conversion rate and a great following, there are some essential guidelines that need to be followed to a fault.