Take a moment to appreciate the number of social media platforms. Really think about it. You probably have a Facebook company page and maybe a Twitter one as well. You’re not sure Twitter is working for you at all, by the way. But you’ve probably heard that Snapchat is huge and super-cheap, while Instagram actually drives more sales than Facebook… Then again, you personally only visit Reddit sometimes (besides Facebook, of course), isn’t most of your target audience more like you?..
The platforms you’re targeting can’t be chosen on random: you have to carefully select them based on their demographics and their potential for conversion. And you probably won’t have the time or budget to cover even half of social media platforms. So this post is meant to help you decide where to market based on pure numbers. Check it out.