We are big fans of SEO, but sometimes the desired results can take a while to achieve (especially in competitive markets and industries where you’re up against a lot of competitors with well-established web presences), so sometimes it’s a good idea to run some paid traffic campaigns for more instantaneous results.
The first paid traffic source most people think of is usually Google AdWords. While this is a great source of traffic, it’s often expensive. It’s crucial to choose the right keywords so you don’t wind up paying $10-20+ per click (though you can make those keywords profitable too with some work)