Similar to any successful, well-run food laboratory, the LinkedIn Marketing Solutions team has cultivated a culture of testing. The ingredients swap out - a dash of eye catching imagery and a sprinkle more personalization. Taste continually test for quality control and don’t remake dishes that didn’t perform well with audience.
Your buyers’ expectations for personalization and excellent content experiences have changed. A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. If your marketing strategy seems like it needs a kick, spice it up with these tips from the LinkedIn Marketing Solutions team.