Considering, a good strategy is must for the success of your social media campaigns. Start with analyzing your brand and keep a check on existing competitors, social presence and current reputation of the brand. These stats will help you determine a competitive strategy.
Once you have the data in your hand, begin with updating your profile and cover images. A complete information about the brand, including services and call to action, needs to be mentioned on the profile. As you are done creating your profile, you are ready to decide your audiences based on geographic location, demographics, profession, and hobbies & interest.