Secrets to Business Success – Using the Social Media Industry [2 infographics]

Social media is prolific to say the least these days and people from all demographics are either using it or are at least aware of its existence – Facebook now has 1.19 billion monthly users and a according to Edison Research& Arbitron study found 89% of Americans 12 years and older are at least familiar with Twitter.

Businesses have been quick to capitalize upon social media trends, but how many of them are using social media effectively? It would seem that the number of businesses making the most of social media is actually quite low, so here are a few considerations to mull over when looking for new and innovative ways to use social media.